Reflection: I decided to make a brochure for incoming freshmen because I thought they would benefit the most if they received as much information as possible about choosing a major that is right for them. I used the school's color of maroon to make the headings, a darker shade for the what is in my opinion the most important section and is a general summary of the whole brochure, and a lighter shade for all of the other remaining sections. All of the sections and pictures are aligned with one another in their respective columns and all of the text has the same alignment as well. Contrast: The headings are either one of two colors and they stand out against the informative text. Repetition: Every section has a heading, same colors are used for each heading. Alignment: Every subheading lines up with the other ones in its row. Proximity: The headings have relative information underneath them. Purpose: To offer incoming freshmen information about choosing a major they will be happy in. Audience: Incoming freshmen. Genre: Brochure. Engagement: Using the information from my CLUE project in a way that could benefit others in their college careers.
Models:
Contrast: Important information is either in a textbox of a different color or bolded to bring attention to it. Repetition: Same technique of displaying important information is used throughout, repetition of colors. Alignment: Bulleted information, most of the text is aligned, but not so much with the pictures. Proximity: Information is organized into sections. Purpose: To give information about study abroad programs at Bloomsburg University, and to get students interested about the programs. Audience: Bloomsburg University students. Genre: Brochure. Engagement: The Office of Global Education gets more students who are interested about going on abroad programs.
Contrast: Different color and bolded text for headings. Repetition: Same technique for headings used throughout. Alignment: Text is aligned with its headings, alignment of bullets, some of the pictures are aligned with the text. Proximity: Relative information is grouped together. Purpose: To offer general information about Bloomsburg University's German program and list some of the benefits of knowing the language. Audience: Bloomsburg University students. Genre: Brochure. Engagement: The program gets a spotlight and could potentially attract students who wish to major or minor in German.
Contrast: Pictures stand out against the background, emphasized title on the front. Repetition: Buildings with similar purposes have the same color on the map, same color is used for headings on each respective side. Alignment: Headings are aligned with the following text. Proximity: Like information is underneath the relevant heading or picture. Purpose: To give brief information about Bloomsburg University's campus and show the layout of the campus. Audience: Those who are not familiar with the Bloomsburg University campus. Genre: Brochure. Engagement: People will hopefully be able to navigate themselves around campus as well as be informed about Bloomsburg University's location.
Reflection: Even though I believe a brochure would be the best way to present this information to family members of incoming freshmen, the brochure would look to similar to the Ear step 1 project. I think that incoming freshmen would appreciate the amount of information a brochure could offer when it comes to such an important choice of choosing their major much more than their parents would, so the next best choice I has for family members was either a flyer or a letter. With this type of information, I thought that family members would enjoy absorbing the knowledge more if it was in the format of a flyer where the information tends to stick out better than an informative letter. I tried to summarize as much as I could on the flyer so that it wouldn't be too wordy, but it did end up to be quite lengthy. Contrast: 'Attention family members' is in all caps and the largest font size on the flyer, to let people know who this flyer is for, all of the headings are also in caps and a different color than the bulleted text. Repetition: All of the headings and bulleted information have the same formatting. Alignment: Bullets are aligned, headings are aligned Proximity: Headings have relevant information underneath Purpose: To inform family members about a student's choice of major. Audience: Family members of an incoming freshman to Bloomsburg University. Genre: Flyer. Engagement: Using the information from my CLUE paper to aid family members with helping their children chose a major that is right for them.
Models:
Contrast: As one reads further down the flyer, the text gets smaller. The first sentence grabs the attention with its large font size, and then the next size down is information about the event and then at the bottom is information necessary for those who are interested. Repetition: Same colors are used throughout as well as the same font. Alignment: Not much, like text is lined up with itself. Proximity: Information is organized in a way that those who are interested can keep reading down the page to obtain the information they need about the event. Purpose: To inform students about an upcoming Relay for Life event. Audience: Bloomsburg University students, as it has been posted up on the wall of a dorm hallway. Genre: Flyer. Engagement: To spread information about the event.
Contrast: The title in large font, as well as the fonts in varying shades of red. Repetition: 'When?' and 'Where?' are in the same font, the information below each one is also in the same respective font and colors. Alignment: All of the information seems to be in center alignment. Proximity: Headings have relative information underneath. Purpose: To inform Bloomsburg University students about an event in the Kehr Union Ballroom. Audience: Bloomsburg University students. Genre: Flyer. Engagement: The event will turn out well if many students know about it and show up to learn swing dancing.
Contrast: The title is emphasized with word art, important information seems to be in red and even more important information is in all capital letters. Repetition: Same colors used to imply level of importance, pictures in each corner. Alignment: All of the text is in center alignment, most of the pictures are aligned with one another. Proximity: Important information is on the top section of the page to grab attention of the viewer, and the bottom section has information for those who would like to participate. Purpose: To inform Bloomsburg University students about a campus church visitation. Audience: Bloomsburg University students. Genre: Flyer. Engagement: Those in charge get to share this opportunity with others who are interested in a campus church visitation.
Contrast: 'College!' is emphasized with a different font and a larger size. Repetition: All of the text is the same color. Alignment: The bottom text has centered alignment. Proximity: The picture and text below 'College!' further explain the satire of the picture. Purpose: Satire. Audience: College students, or anyone who has spent more than four years in college. Genre: Satire, meme Engagement: The satire can be the reality for some people, therefore connecting the creator with others.
Contrast: Frosted Fakes is emphasized by the large font and white color. Repetition: The theme of this cereal being fake is constantly being reinstated with each piece of text. Alignment: I do not see any alignment, unless the texts being indented each time from Knockoff's down to they're ffffake. Proximity: Everything on this satire of Frosted Flakes has been replaced to make the product seemed funny, so where you would expect to find one piece of information on a normal Frosted Flakes box, you would find something satirical about that piece of information in its place. Purpose: Satire, it is a product (Wacky Packages) Audience: Children (Wacky Packages are stickers that come in a set and are usually found among trading cards) Genre: Satire Engagement: The creators get a laugh out of the satire.
Contrast: Blue against white, only one word on the picture and therefore being the only focus. Repetition: Has been made to look like the Facebook logo theme. Alignment: Is in the center of the picture. Proximity: To keep the look of the Facebook logo and the attention only on the satire there is nothing else in the picture. Purpose: Satire Audience: Those who know about Facebook and what a majority people think a majority of people use it for. Genre: Satire, meme. Engagement: The creator gets a laugh about it.
My brochure:
Reflection: I decided to make a brochure for incoming freshmen because I thought they would benefit the most if they received as much information as possible about choosing a major that is right for them. I used the school's color of maroon to make the headings, a darker shade for the what is in my opinion the most important section and is a general summary of the whole brochure, and a lighter shade for all of the other remaining sections. All of the sections and pictures are aligned with one another in their respective columns and all of the text has the same alignment as well.
Contrast: The headings are either one of two colors and they stand out against the informative text.
Repetition: Every section has a heading, same colors are used for each heading.
Alignment: Every subheading lines up with the other ones in its row.
Proximity: The headings have relative information underneath them.
Purpose: To offer incoming freshmen information about choosing a major they will be happy in.
Audience: Incoming freshmen.
Genre: Brochure.
Engagement: Using the information from my CLUE project in a way that could benefit others in their college careers.
Models:
Contrast: Important information is either in a textbox of a different color or bolded to bring attention to it.
Repetition: Same technique of displaying important information is used throughout, repetition of colors.
Alignment: Bulleted information, most of the text is aligned, but not so much with the pictures.
Proximity: Information is organized into sections.
Purpose: To give information about study abroad programs at Bloomsburg University, and to get students interested about the programs.
Audience: Bloomsburg University students.
Genre: Brochure.
Engagement: The Office of Global Education gets more students who are interested about going on abroad programs.
Contrast: Different color and bolded text for headings.
Repetition: Same technique for headings used throughout.
Alignment: Text is aligned with its headings, alignment of bullets, some of the pictures are aligned with the text.
Proximity: Relative information is grouped together.
Purpose: To offer general information about Bloomsburg University's German program and list some of the benefits of knowing the language.
Audience: Bloomsburg University students.
Genre: Brochure.
Engagement: The program gets a spotlight and could potentially attract students who wish to major or minor in German.
Contrast: Pictures stand out against the background, emphasized title on the front.
Repetition: Buildings with similar purposes have the same color on the map, same color is used for headings on each respective side.
Alignment: Headings are aligned with the following text.
Proximity: Like information is underneath the relevant heading or picture.
Purpose: To give brief information about Bloomsburg University's campus and show the layout of the campus.
Audience: Those who are not familiar with the Bloomsburg University campus.
Genre: Brochure.
Engagement: People will hopefully be able to navigate themselves around campus as well as be informed about Bloomsburg University's location.
Ear Step 2 (Family)
My flyer:
Reflection: Even though I believe a brochure would be the best way to present this information to family members of incoming freshmen, the brochure would look to similar to the Ear step 1 project. I think that incoming freshmen would appreciate the amount of information a brochure could offer when it comes to such an important choice of choosing their major much more than their parents would, so the next best choice I has for family members was either a flyer or a letter. With this type of information, I thought that family members would enjoy absorbing the knowledge more if it was in the format of a flyer where the information tends to stick out better than an informative letter. I tried to summarize as much as I could on the flyer so that it wouldn't be too wordy, but it did end up to be quite lengthy.
Contrast: 'Attention family members' is in all caps and the largest font size on the flyer, to let people know who this flyer is for, all of the headings are also in caps and a different color than the bulleted text.
Repetition: All of the headings and bulleted information have the same formatting.
Alignment: Bullets are aligned, headings are aligned
Proximity: Headings have relevant information underneath
Purpose: To inform family members about a student's choice of major.
Audience: Family members of an incoming freshman to Bloomsburg University.
Genre: Flyer.
Engagement: Using the information from my CLUE paper to aid family members with helping their children chose a major that is right for them.
Models:
Contrast: As one reads further down the flyer, the text gets smaller. The first sentence grabs the attention with its large font size, and then the next size down is information about the event and then at the bottom is information necessary for those who are interested.
Repetition: Same colors are used throughout as well as the same font.
Alignment: Not much, like text is lined up with itself.
Proximity: Information is organized in a way that those who are interested can keep reading down the page to obtain the information they need about the event.
Purpose: To inform students about an upcoming Relay for Life event.
Audience: Bloomsburg University students, as it has been posted up on the wall of a dorm hallway.
Genre: Flyer.
Engagement: To spread information about the event.
Contrast: The title in large font, as well as the fonts in varying shades of red.
Repetition: 'When?' and 'Where?' are in the same font, the information below each one is also in the same respective font and colors.
Alignment: All of the information seems to be in center alignment.
Proximity: Headings have relative information underneath.
Purpose: To inform Bloomsburg University students about an event in the Kehr Union Ballroom.
Audience: Bloomsburg University students.
Genre: Flyer.
Engagement: The event will turn out well if many students know about it and show up to learn swing dancing.
Contrast: The title is emphasized with word art, important information seems to be in red and even more important information is in all capital letters.
Repetition: Same colors used to imply level of importance, pictures in each corner.
Alignment: All of the text is in center alignment, most of the pictures are aligned with one another.
Proximity: Important information is on the top section of the page to grab attention of the viewer, and the bottom section has information for those who would like to participate.
Purpose: To inform Bloomsburg University students about a campus church visitation.
Audience: Bloomsburg University students.
Genre: Flyer.
Engagement: Those in charge get to share this opportunity with others who are interested in a campus church visitation.
Ear Step 4 (Satire)
My Satire (reflection and criteria included):
Models:
Contrast: 'College!' is emphasized with a different font and a larger size.
Repetition: All of the text is the same color.
Alignment: The bottom text has centered alignment.
Proximity: The picture and text below 'College!' further explain the satire of the picture.
Purpose: Satire.
Audience: College students, or anyone who has spent more than four years in college.
Genre: Satire, meme
Engagement: The satire can be the reality for some people, therefore connecting the creator with others.
Contrast: Frosted Fakes is emphasized by the large font and white color.
Repetition: The theme of this cereal being fake is constantly being reinstated with each piece of text.
Alignment: I do not see any alignment, unless the texts being indented each time from Knockoff's down to they're ffffake.
Proximity: Everything on this satire of Frosted Flakes has been replaced to make the product seemed funny, so where you would expect to find one piece of information on a normal Frosted Flakes box, you would find something satirical about that piece of information in its place.
Purpose: Satire, it is a product (Wacky Packages)
Audience: Children (Wacky Packages are stickers that come in a set and are usually found among trading cards)
Genre: Satire
Engagement: The creators get a laugh out of the satire.
Contrast: Blue against white, only one word on the picture and therefore being the only focus.
Repetition: Has been made to look like the Facebook logo theme.
Alignment: Is in the center of the picture.
Proximity: To keep the look of the Facebook logo and the attention only on the satire there is nothing else in the picture.
Purpose: Satire
Audience: Those who know about Facebook and what a majority people think a majority of people use it for.
Genre: Satire, meme.
Engagement: The creator gets a laugh about it.